There comes a time when you must stand up for something.
When a cause compels you - not because it’s easy, but because it's right.
When you can no longer smile and walk in-step with the crowd,
but turn in such a way that they can see your defiance.
For those moments you will need a driving force, an inner anger at the status quo.
We call this Grouch.
We urge you to find what makes you Grouchy and let it lead the way.
For us, it’s shitty coffee.
That’s why we’ve devoted ourselves to ridding it from the earth -
one cup at a time.
Join us and help eradicate what never should be made.
Drink your Grouch.